Organic social media posts reach the audience for free and are limited. Paid social media reaches the targeted audience through sponsored posts and ads and is effective & paid.
Having a fully optimized and functional social media account is no longer an addition, but having one is mandatory to sustain in the digital race. One of the main advantages of having a fully functional social media account for your business is increased online presence. By constantly posting online, your audience is developing a connection with your brand.
There are two ways in which the digital presence is achieved: organic social strategy and paid social media. As the name suggests, an organic social strategy is where the posts get organic reach and you don’t have to pay for it. On the other hand, paid social means targeting the audience and tailoring posts and ads to get traffic. It is paid. This article aims to dissect these two and present them in a way that is easy for you to understand.
Organic Social Media Content Strategy
An organic social media strategy is content reaching existing followers for free and people who naturally look for the post. It is suitable for businesses that are focused on community building and fostering trust. Organic social media can be time-consuming, but effective in the long run. It is a cost-effective option for businesses with low budgets. Typically, it is an option chosen by businesses that believe in slow success.
However, there are some drawbacks to organic social media strategies, such as slow growth, limited targeting options, and dependence on algorithms (have to be vigilant about algorithm updates and make changes to the strategy accordingly.)
Strategies for Organic Social Media Success
1. Planning and Strategy Development
Start with analyzing your social media age and find out what kind of posts get the most reach and start creating the kind of posts that your audience is interested in. While strategizing make sure that your goals are specific, measurable, achievable, relevant, and time-bound.
2. Content creation
Plan and schedule your content at the start of every month to streamline the process. Also, make sure to use high-quality images and videos to get maximum reach.
3. Posting and engagement
Use the analytics option on social media to find out the best time to post to get maximum reach. Also, maintain a consistent time to join conversations and reply to the comments.
4. Monitoring & analysis
Monitor key performance indicators to identify followers, goals, and conversion. Generate reports regularly to keep track of your growth and to make informed decisions.
5. Continuous improvement
Getting setbacks and poor engagements are usual continuous improvement is the key to long-term success analyzing the content and making changes according to the audience’s preference help build a loyal audience.
Paid Social Strategy
Paid social allows you to reach a wider audience outside your follower base to increase your brand’s visibility. One of the main advantages of paid social is that it takes very little time to display ads to a lot of people, quickly increasing your brand’s reach. With paid social, you don’t have to shout in the dark since your brand is shown to the targeted audience, rooting to increase your sales, traffic, or your brand’s visibility.
Types of Paid Social Ads:
Paid social media consists of three types of ads Image ads, video ads, and carousel ads.
- Image ads: They consist of a single image with an appealing image and clear information. It is effective for promoting products & offers and increasing brand awareness.
- Video ads: They consist of long or short-form videos that demonstrate a product or tell a story. It is effective for storytelling and product demonstration.
- Carousal ads: They consist of multiple images piled together. Each image will consist of information broken into small chunks to increase readability and not overwhelm the readers. It is ideal for sharing a story or a step-by-step process.
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Strategies for Paid Social Strategy
1. Strategy and planning
Start with creating a strategy by analyzing your social media profile and finding your objectives. Gather relevant information about your target audience to attain maximum reach.
2. Content creating
Create informative and interesting content that captivates the audience’s attention. The ad copies should resonate with the audience. Focus on addressing the pain points.
3. Campaign setup
Set up your campaign with the tools provided by social media platforms. Apply targeted criteria to reach the maximum audience.
4. Monitoring and analysis
Keep monitoring and make changes according to the performance. Focus on high-performance ads.
5. Reporting and analysis
Identify KPIs and extract information when the campaign ends for future reference.
Organic Vs Paid Social: Choosing the Right One
Figure out which one suits you the best:
Organic Social Media
They are ideal for the development of serious, long-term strategies, influencer marketing, and, of course, branding. This is one of the most effective marketing strategies that can be implemented by a business organization, especially if it is operating on a limited budget. You can opt for organic content if you want your audience to remain loyal and if you wish to raise a community and produce trustworthy content continually. It is also the best way to showcase your services and personality to the target customer base.
Paid Social Media
Paid social advertising provides a fast and efficient way of growing the audience and can reach very specific segments of users. It is a very efficient marketing instrument used in campaigning designed for specific audiences and achieving short-term goals such as increased website visits, sales, or lead acquisition.
That is why paid social media is best for a short-term uplift in brand awareness, advertising of products or services, or targeting audiences for funnels into the sales teams.
That’s a wrap!
Both organic and paid social media have their advantages. You can choose the one that suits your requirements by understanding their nature. In simple words, if you need a loyal audience and do not have enough budget, opt for organic social media. If you need quick recognition and have enough funds, opt for paid social.
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