Aside Media's strategic website redesign and migration for Earthcare Productions resulted in a modern, dynamic, and high-performance website that aligns with their legacy and attracts international clients. The project was completed cost-effectively, exceeding client expectations and delivering significant ROI.
PROBLEM
Earthcare Productions, a renowned legacy film production company in India with over 35 years of experience, needed a major overhaul of their outdated website. Their old website, built 10 years ago, was basic and not visually appealing. With new clients coming from the United States, they required a modern, dynamic, and high-performance website that was SEO-friendly.
CHALLENGES
- Outdated Website: The existing website looked outdated and did not reflect the company's extensive experience and legacy. It lacked visual appeal and modern functionalities needed to attract international clients.
- Content Integration: The website needed to showcase over 100 projects, making content organization and presentation a challenge.
- SEO and Performance: The new website had to be optimized for search engines and ensure high performance to meet client expectations.
- Lead Generation: Implementing effective lead generation forms and a live chat feature to capture potential client inquiries.
Strategy Session.
When Earthcare Productions approached Aside Media for a digital transformation, we conducted a thorough analysis of their existing website and business requirements. We compared their online presence with industry standards and competitors to identify key areas for improvement.
Plan of Action.
- Website Redesign: Designed a visually attractive and modern website that showcased Earthcare Productions' legacy and expertise. Ensured the new design was dynamic and user-friendly, enhancing the overall user experience.
- Content Creation and Integration: Wrote engaging website copies that effectively communicated their services and achievements. Organized and integrated information on their 100+ projects, highlighting their extensive portfolio.
- SEO Optimization: Added SEO tags to improve search engine rankings and drive organic traffic. Ensured the website was optimized for speed and performance, providing a seamless experience for users.
- Lead Generation and Engagement: Included lead generation forms strategically placed across the website to capture potential client inquiries. Integrated a live chat feature to offer real-time assistance to visitors.
RESULTS
Aside Media's meticulous approach to redesigning and migrating Earthcare Productions' website led to impressive results:
- Modern and Dynamic Website: Delivered a visually attractive, modern, and dynamic website that effectively represented Earthcare Productions' legacy and services.
- Improved User Experience: Enhanced user experience with a user-friendly design, making it easier for visitors to navigate and find information.
- SEO and Performance Boost: Achieved improved search engine rankings and high website performance, driving more organic traffic.
- Effective Lead Generation: Successfully implemented lead generation forms and a live chat feature, increasing potential client inquiries.
HIGH PERFORMANCE
<5 Sec
CLIENT SATISFACTION
98%
COST SAVINGS
45%
Mark Brown
Director, Envato
Mark Stewart
Operations Manager, Envato
Michaelle Dawn
Art Director, Envato
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