iGene Media Solutions

Client

Media Company

Services

Website Strategy

Date

October 20, 2023

Aside Media's strategic approach to redesigning and migrating iGene Media Solutions' website resulted in a visually stunning, high-performance platform that effectively communicated their value to a global audience. The project not only met but exceeded client expectations, delivering significant ROI.

PROBLEM

iGene Media Solutions, a prominent company known for its VFX and color grading expertise, needed a comprehensive overhaul of their global website. Despite their impressive portfolio, their website did not effectively showcase their skills, was difficult to navigate, and lacked a cohesive brand expression. They required a modern, high-performance website that would resonate with a global audience.

CHALLENGES

  1. Highlighted VFX and color grading expertise
  2. Make the website navigation easier
  3. Reflect iGene’s personality, professionalism, and creativity
  4. Speak to a global audience and showcase their unique edge
  5. Make the website fast and responsive

Strategy Session.

Our team of digital marketing specialists at Aside Media conducted a thorough analysis of iGene Media Solutions’ existing website. We identified key areas for improvement and developed a strategic plan to address these challenges and elevate their online presence.

Plan of Action.

  1. Curated and displayed stunning shots, images, awards, and news articles that highlighted iGene’s VFX and color grading expertise.
  2. Designed a simple and intuitive website navigation that led visitors seamlessly to their services, projects, and achievements without clutter and confusion.
  3. Wrote specialized and sophisticated content that effectively communicated their services to a global audience and showcased their unique edge.
  4. Helped migrate their website to WordPress to improve content management and usability.
  5. Offered ongoing maintenance and support to ensure the website remained updated and performed efficiently.

RESULTS

The strategic facelift of iGene Media Solutions' website led to remarkable improvements:

  1. Positive Feedback: Received positive feedback from visitors, clients, and partners.
  2. Better Online Perception: Increased brand awareness as the website showcased iGene’s impressive portfolio.
  3. More Inquiries: Attracted more inquiries, requests, and referrals from potential clients.
  4. Talent Acquisition: Increased talent acquisition, as it appealed to more qualified and talented artists.

COST SAVINGS

55%

CLIENT SATISFACTION

97%

TRAFFIC

67%

people_img_4
Their work is quite fast and results are impeccable although they are a smaller agency but has it’s resources in one place with a talented young team.

Mark Brown

Director, Envato

testimonial-img-2
Their work is quite fast and results are impeccable although they are a smaller agency but has it’s resources in one place with a talented young team.

Mark Stewart

Operations Manager, Envato

testimonial-img-3
Their work is quite fast and results are impeccable although they are a smaller agency but has it’s resources in one place with a talented young team.

Michaelle Dawn

Art Director, Envato

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