Aside Media's strategic approach to redesigning and migrating iGene Media Solutions' website resulted in a visually stunning, high-performance platform that effectively communicated their value to a global audience. The project not only met but exceeded client expectations, delivering significant ROI.

PROBLEM
iGene Media Solutions, a prominent company known for its VFX and color grading expertise, needed a comprehensive overhaul of their global website. Despite their impressive portfolio, their website did not effectively showcase their skills, was difficult to navigate, and lacked a cohesive brand expression. They required a modern, high-performance website that would resonate with a global audience.
CHALLENGES
- Highlighted VFX and color grading expertise
- Make the website navigation easier
- Reflect iGene’s personality, professionalism, and creativity
- Speak to a global audience and showcase their unique edge
- Make the website fast and responsive
Strategy Session.
Our team of digital marketing specialists at Aside Media conducted a thorough analysis of iGene Media Solutions’ existing website. We identified key areas for improvement and developed a strategic plan to address these challenges and elevate their online presence.
Plan of Action.
- Curated and displayed stunning shots, images, awards, and news articles that highlighted iGene’s VFX and color grading expertise.
- Designed a simple and intuitive website navigation that led visitors seamlessly to their services, projects, and achievements without clutter and confusion.
- Wrote specialized and sophisticated content that effectively communicated their services to a global audience and showcased their unique edge.
- Helped migrate their website to WordPress to improve content management and usability.
- Offered ongoing maintenance and support to ensure the website remained updated and performed efficiently.
RESULTS
The strategic facelift of iGene Media Solutions' website led to remarkable improvements:
- Positive Feedback: Received positive feedback from visitors, clients, and partners.
- Better Online Perception: Increased brand awareness as the website showcased iGene’s impressive portfolio.
- More Inquiries: Attracted more inquiries, requests, and referrals from potential clients.
- Talent Acquisition: Increased talent acquisition, as it appealed to more qualified and talented artists.
COST SAVINGS
55%
CLIENT SATISFACTION
97%
TRAFFIC
67%

Mark Brown
Director, Envato

Mark Stewart
Operations Manager, Envato

Michaelle Dawn
Art Director, Envato
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