Aside Media's strategic overhaul of iGene School of VFX Technology's digital presence resulted in a highly engaging website, significantly increased signups, and a robust online reputation that aligned with their industry-leading status.
PROBLEM
iGene School of VFX Technology, a leading institute in Chennai offering industry-based training in visual effects and animation, needed a major overhaul of their digital marketing strategy. Despite their impressive portfolio, including work on over 400 films for major studios like Disney, Marvel, Netflix, and Amazon, their online presence did not reflect their expertise and reputation. Their outdated website and unengaging content failed to attract and retain potential students, resulting in low visitor engagement and enrollment rates.
CHALLENGES
- Outdated Website: The existing website was not visually appealing and did not reflect iGene's industry expertise.
- Unengaging Content: Course descriptions and other website content failed to attract and retain potential students.
- Low Visitor Engagement: High bounce rates and low video views indicated a lack of effective engagement strategies.
- Enrollment Struggles: The institute struggled to convert website visitors into enrolled students.
Strategy Session.
When the institute director approached Aside Media for a digital marketing proposal, we promptly analyzed their website, landing pages, and strategy. After comparing it with their competitors, we observed the main problems and devised a comprehensive digital marketing solution to address them.
Plan of Action.
- Website Redesign Strategy: Offered a strategy to improve user experience, navigation, layout, design, and functionality.
- Website Migration: Proposed migrating their existing website to a Content Management System (CMS) like WordPress.
- Specialized Content Writing: Delivered specialized content writing services to better explain their courses and other information. Addressed the pain points, needs, and goals of their target audience.
- Video Production: Produced engaging and captivating course explainer videos featuring a model for the homepage, course pages, and student counseling pages. Included course duration, software taught, and timings in the videos.
- Social Media Marketing: Created Facebook posts and reels to explain their courses, showcasing their authority and skills. Developed fun and informative posts to engage potential students.
RESULTS
Aside Media's comprehensive digital marketing solution led to outstanding outcomes:
- Enhanced Digital Presence: The revamped website effectively reflected iGene's industry expertise and attracted more visitors.
- Higher Enrollment Rates: Improved content and engagement strategies translated into a substantial increase in student enrollments.
- Cost-Effective Marketing: Achieved impressive results through organic traffic and engagement, maximizing the institute's marketing budget.
INCREASED SIGNUPS
200%
REDUCED BOUNCE RATES
-45%
HIGHER VIDEO VIEWS
300%
Dhanapal Padmanabhan
Director, iGene Group Companies
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