Partnering with Aside Media, Mahak's Instagram handle saw an increase of over 9000 account reach and 35% more followers, transforming into a vibrant showcase of her work and relieving her social media stress.
PROBLEM
Mahak Gupta, a renowned Senior Film Colorist based in Mumbai, faced a significant hurdle. Her demanding schedule left her with little time to manage her Instagram handle, a platform she knew held immense potential for her career. Despite her understanding of its importance, Mahak wasn't a social media enthusiast and needed someone to manage her presence without compromising her unique voice and style.
CHALLENGES
- Time Constraints: Mahak's busy schedule as a film colorist left her with no time to consistently manage her social media.
- Lack of Social Media Expertise: Mahak wasn't inclined towards social media management, making it difficult for her to maintain a consistent online presence.
- Maintaining Authenticity: It was crucial to ensure that her social media presence authentically represented her work and personality without dilution.
Strategy Session.
Mahak approached Aside Media, a creative social media marketing agency specializing in organic growth. The initial strategy session focused on understanding Mahak's vision, her work, and the unique voice she wanted to maintain on social media. It was essential to devise a plan that would reflect her personality and professional achievements.
Plan of Action.
- Audit and Analysis: Conducted a thorough audit of Mahak’s existing Instagram handle. Identified areas of improvement and potential growth.
- Profile Optimization: Enhanced her bio to better reflect her expertise and achievements. Ensured the profile was visually appealing and informative.
- Content Strategy: Developed a content calendar for consistent posting. Curated posts highlighting her work in films and events, ensuring a blend of professionalism and personal touch. Created sophisticated graphics that resonated with her image.
- Engagement and Networking: Tagged collaborators and key individuals in her posts to increase visibility. Engaged with her audience through comments and direct messages to build a strong community.
RESULTS
The comprehensive approach by Aside Media led to remarkable results:
- Stress Reduction: Mahak experienced a significant reduction in social media-related stress, allowing her to focus more on her core work.
- Increased Visibility: Her visibility skyrocketed, with her profile ranking higher in search engines.
- Follower Growth: Her follower count increased by an impressive 35%.
- Expanded Reach: Her posts reached over 9,000 additional accounts, broadening her audience.
- Global Recognition: Cinematographers and directors from around the world began to easily identify and appreciate her work.
SHARES
43%
COMMENTS
84%
ROI
400%
Mahak Gupta
Senior Film Colorist
We can help you achieve similar outcomes! 😊
