Aside Media's strategic approach successfully addressed Purathanam's challenges, resulting in higher engagement and increased sales while preserving the authenticity of the store's vintage collections.
PROBLEM
Purathanam, a vintage e-commerce store in Mumbai specializing in Indian antiques and crafts, faced a dilemma. The founder needed an agency to handle the store's social media, aiming to showcase their unique collections without adding design elements to the images, while still making them engaging and appealing to the audience.
CHALLENGES
- Design-Free Content: The founder wanted to post images without any design enhancements, which posed a challenge in keeping the content visually engaging.
- Audience Engagement: Ensuring high engagement levels without altering the authenticity of the vintage items.
- Effective Communication: Providing the right information about the products without overwhelming or distracting the audience.
Strategy Session.
Purathanam partnered with Aside Media, a creative social media marketing agency, for a tailored solution. The initial strategy session focused on understanding the essence of Purathanam's offerings and the founder's vision of maintaining the raw appeal of their products while driving engagement and sales.
Plan of Action.
- Content Strategy: Developed a content calendar featuring a mix of product showcases, stories behind the antiques, and customer testimonials. Focused on capturing the authentic beauty of the items without adding any design elements to the images.
- Engagement Tactics: Crafted compelling captions and descriptions to provide context and information. Used strategic hashtags and tags to increase visibility.
- Audience Interaction: Encouraged audience interaction through questions, polls, and engaging stories. Responded promptly to comments and messages to build a strong community.
RESULTS
The innovative strategy by Aside Media led to exceptional outcomes:
- Higher Engagement: Achieved 80% higher engagement rates by keeping the content authentic and informative.
- Increased Sales: Saw a 60% increase in sales, driven by the enhanced visibility and audience connection.
- Audience Connection: Maintained the integrity of the vintage items while effectively communicating their value.
ENGAGEMENT
80%
SALES
60%
FOLLOWERS
120%
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