Is your business taking a dip? Not gaining enough traffic? Maybe, it’s time that you redesign your website. Let’s explore the best practices for redesigning a website.
Did you know that it takes just 50 milliseconds for the audience to form an opinion about your website? If your website is not appealing enough, you might lose an audience. In that case, website redesigning is the best way to regain an audience and increase traffic.
The need to redesign a website is always important, especially when it comes to having a better and more competitive online presence. Some of the reported causes of the redesign include a design that is not trendy anymore, poor performance, and rebranding, among others.
A new design can improve the user experience, boost the functionality of the website, and correspond to contemporary branding strategies. It also tackles problems such as slow speeds, visitors’ inability to find what they seek, and more. Correct redevelopment not only affects the increase in the interaction of users but also leads to higher rates of sales and, thus, the development of the business. Maintaining your site and its accessibility is critical for modern web business due to the rapid development of the Internet. This article aims to discuss the best practices for redesigning a website.
Assessing the need for a website redesign
Redesigning a website typically begins with an evaluation to determine whether it needs to be redesigned. These are often in the form of the layout, color scheme, design, and even the features of a website, reflecting obsolescence, a lack of polished or modern look and feel, and overall degraded traffic and conversion rates.
Antiquated look and feel are a big no; UX/UI issues affect users’ interactions in the worst possible ways. Carry out a current state analysis to assess the current rate of performance. This presupposes an assessment of the time it takes to load a webpage, its compatibility with mobile devices, and its ease of use.
By defining the issues and gaps, you can make the right decision on a redesign of your site to maintain its competitiveness and functionality. Timely changes make the client’s experience better and, at the same time, have a positive impact on the business.
Setting Goals and Objectives
When it comes to the overall redesign objectives, it is essential to have SMART: specific, measurable, achievable, relevant, and time-bound redesign goals. It is possible to start with grammatical website goals such as higher activity from visitors, better conversion, mobile-friendliness, or new branding. These goals should be in sync with each other as well as the total business goals, so that its growth is systematic.
For instance, if increasing sales volume is an organizational goal, then, concentrate on the enhancement of the flow for the users when making purchases. Redesign planning refers to the overall goal selection and definition of standards by which achievements would have to be measured. This way, you can quantify the impact of the redesign and guarantee that it aids in the improvement of business and user experiences.
Research and Planning
Competitor analysis is the initial process in planning for website redesign since it precedes the identification of industry trends and strategies. It assists in finding out what is relevant in the observed market and what is somewhat irrelevant. Usability testing as well as feedback collected from users can be used to identify or establish trends concerning the users’ choices.
Prepare a work breakdown structure that shows how this redesign process is going to be accomplished, concerning the several phases involved, the tasks required, and the time frame for its completion. The project timeline adopted also helps in achieving project discipline and keeping the redesign process on track.
User Experience (UX)
While planning to redesign your website, the focus should be on the user experience, which is aligned with UX design principles. Emphasize the development of a clean design that enhances the user’s experience on the website on purpose. Choose a responsive design strategy and guarantee the web resource will work well on all devices.
This strategy increases usability and interactivity among the mobile group, given that they constitute a large part of the viewers. There should be a natural and smooth layout of all the menus and other accessible units so that all the information can be easily found. All of these practices enhance the level of satisfaction with the platform from the user’s side and contribute to better business performance.
Content Strategy & SEO
The creation of a content strategy redesign is crucial to properly positioning content that would fit a new website’s design. It is recommended to begin with the implementation of SEO best practices to work on and enhance the company’s position in search results.
This entails exercises such as content optimization that will make sure all the content is as relevant, engaging, and well-structured as possible. Do comprehensive research for SEO keywords that are relevant to your new site structure, and those should contain both primary and secondary keywords. If any kind of content strategy is well planned, it improves the UX and drives more organic traffic, thereby contributing to the redesign’s success.
Testing & Launch
Perform website redesign testing before you launch your new site; these testing types include usability testing and A/B testing. It is advisable to point out and solve all the problems to make the use of your website comfortable for the end-users.
That’s a wrap!
Effective website redesign hinges on perfect planning and strategizing. Constantly updating the website ensures that the audience gets a better experience. Learning and implementing proactive measures ensures that the business is future-proof and stands out from the competition.
Looking for top-notch website redesigning services? Consider Aside Media, one of the best web development and redesigning agencies in India. Get a free proposal now.
